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The $10.00 Guide to Selling at Live Auction:
Insider Tips to Help You Get the Most Money
Sales Information
Why Do You Need This Guide?
You can find out the facts about online auctions just about
anywhere. You can also find sites that will help you understand
the process of selling merchandise at live brick and mortar
auction houses. There is only one problem with this. The
people supplying you with this information are the same people
trying to get your business. Is what they're telling you
correct? Maybe. But are they telling your everything you need to
know? Not a chance.
This is where I come in. I have been in the antiques and
collectibles business for fifteen years now. It was a very bumpy
road for the first couple of years. After a number of very
costly mistakes, I went to work learning everything I could but
it was a painstakingly long process. The only people who were
really in a position to help were those who were in direct
competition with me. Needless to say, I didn't get much help.
I promised myself that once I gained all that valuable knowledge
I would not do as they did. I would help those who needed it and
I believe that I have kept that promise.
Back at the beginning, in order to stock my antiques &
collectibles shop, I had to buy a lot of merchandise at auction.
That's where those costly mistakes happened. I knew nothing
about the "real" auction business. In an attempt to learn what I
could, I soon found myself more and more interested in the
auction business than I was in my own shop.
So what else could I do? I bought an auction house! After 10
years of very hard work and very long hours, I finally passed
the torch to a new owner. This freed up my time to do something
that I love even more than being in the auction business and
that's writing about the auction business.
Prior to owning an auction house, I had only been a buyer. I was
pretty uneducated about the entire other side of the auction
business - selling. This is what this 28-page guide is designed
to help you with - the selling.
Notice that this sales pitch is not written in big colorful
letters that are 10 inches high, designed to highlight some
unbelievable benefit you will derive from giving me your money.
There is also no "Buy It Now" button that appears in every other
sentence. I've read a million of those on the Internet. While
they sure are attention-getters, they just aren't my style.
I am also not supplying you with a free $.99 coffee mug
that will cost $5.00 to ship. If you decide to buy my guide and
read it, you will save more than enough money to buy yourself a
nice set of china. You won't need the mug!
I believe that The $10.00 Guide to Selling at Live Auction:
Insider Tips to Help You Get the Most Money will actually
sell itself. At the end of my low-key sales pitch, I have
included a table of contents and a couple of excerpts that will
show you exactly what I mean.
I truly believe that the first time you sell at a real brick and
mortar auction, you will make back this $10.00 and more. It is
written in no nonsense easy to understand language and explains
everything you need to know. I not only tell you what you need
to know, I tell you why you need to know it.
You can take comfort in the fact that I don't have a dog in this
hunt. Unlike those auction houses that advertise online to get
your business, my only goal and the goal of my website,
AuctionHouseTalk.com, is to provide you with honest
information that you can use to level the playing field.
At some point in everyone's life they are going to be faced with
having to downsize their own estate or dispose of an estate that
belongs to either a friend or a relative. Believe me, when that
happens, you will be very glad that you have this guide!
If you buy The $10.00 Guide to Selling at Live Auction:
Insider Tips to Help You Get the Most Money, then I want to
thank you for your business. If for any reason, you are not
satisfied, email me within 3 days and I will give you a full
refund. If you don't buy a guide, I still want to thank you for
visiting my site. It is full of helpful information for anyone
wanting to know more about the brick and mortar auction
business.
Watch for my next guide which will be The $10.00 Guide to
Buying at Live Auction: Insider Tips to Help You Get the Best
Deals.
Table of Contents
The $10.00 Guide to Selling at Live Auction:
Insider Tips to Help You Get the Most Money
Disclaimer
About the Author
Introduction
Tip # 1
.Do You Know What Your Antiques are Worth?
Tip # 2
.When Liquidating an Estate, Which Auction House
Should You Choose?
Tip # 3
.Can a Mid-range House Really Handle the Good Stuff?
Tip # 4
.How Do You Know You Can Trust the Person You are
Hiring?
Tip # 5
.What Kind of Commission Rate Will You Pay?
Tip # 6
.Other Miscellaneous Costs
Tip # 7
.Should You Consign Your Merchandise or Sell It
Directly to the Auction House?
Tip # 8
.Where Did That Nice Piece of Pottery Go?
Tip # 9
.Should You Protect Some of Your Items with Reserves?
Tip # 10
Should You Consider an On-Site Auction?
Tip # 11
Hedge Your Bets if Possible
Tip # 12
Should You Attend the Auction When They Sell Your
Stuff?
Tip # 13
Can You Tell the Auction House How You Want Your
Stuff Sold?
Tip # 14
How Much Advertising Should You Expect to Get?
Tip # 15
How Important is a Catalog?
Tip # 16
What if You Are Unhappy with the End Result?
Tip # 17
When Does the Auction House Pay You?
Other Important Tips
Article: If You Sell at Auction is Your Identity a Secret?
Excerpts from Tip Number 3
Can a Mid-range House Really Handle the Good Stuff?
You are probably wondering if the mid-range auction is going to
be able to do justice to your better stuff. One thing you need
to remember is that an auction house works on commission. The
less money you get, the less money the house gets. The person
that takes your estate is going to do the best possible job he
can for you. This will include advertising your merchandise and
contacting all his better buyers to let them know that he found
the "mother lode."
Those who have been in the auction business for a long time,
develop a certain respect for it. Many people are afraid to sell
expensive items at anything but an upscale house. Those with
enough experience know that most of the really good stuff sells
itself and that, more often than not, it will do very well no
matter where it is
At any auction house, you should always expect the unexpected.
You will find most people at a mid-range auction wearing
t-shirts, jeans and sneakers but if you have what they want, or
you have something really special, there is a lot of money
sitting in the pockets of those jeans - a lot of money! They are
no different from the people carrying Gucci bags and wearing
Rolex watches that you see at an upscale auction
Excerpt from Tip Number 8
Where Did That Nice Piece of Pottery Go?
Once you make a deal with an auction house to send your items or
your entire estate to auction, do not remove anything for any
reason. The auction house expects to get, and rightfully so,
everything they saw when they entered into this contract with
you - unless you specified otherwise.
You should have given that piece of pottery to Aunt Susie before
the deal was struck. If Aunt Susie still wants that piece, she
will have to go to the auction and bid on it.
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To buy this guide, simply click on the BUY button. It will take
you to Paypal where you can either pay with your Paypal account
or with your credit card. As soon as I have received your
payment, I will email the guide to you as a PDF file.
It's that
simple.
Thank You!
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